As we make our way to Diessira Diallo, it begins to rain lightly. It is the end of the rainy season in Djoliba, Mali, but every now and then a few drops still fall. Diessira is waiting for us in front of her kiosk, which she opened in 2018 on Djoliba's main street.
Before Diessira started her current shop, she had a smaller kiosk in Djoliba, not far from the current one. As the number of her customers quickly increased and she noticed that the demand for her products was growing strongly, she decided in 2018 to open a larger kiosk on her family's property - with success. Her shop is doing well, customers are happy and Diessira has been able to increase her income significantly.
In the rainy and harvest season, I hardly have any customers during the day. With electricity and light, I can also open my shop in the evening. I also bought a refrigerator. Now I not only throw away less food, but also attract new customers. They come to buy refrigerated things and then stay – my shop has become a meeting place for the village and my income has multiplied! This way I am able to feed more than 60 people in my family. In the future, I want to open more shops and help people by not having to travel to Bamako for their groceries.
There is a wide range of everyday products