Home ImpactBlog #ImpactStory Nassou Oumar

#ImpactStory Nassou Oumar – Serial Entrepreneur With Local Vision

December 02, 2021


In today's ImpactStory we would like to introduce you to Nassou Oumar. He runs a thriving restaurant in Djoliba, Mali, has his own livestock and a chicken farm, and also runs a small hardware shop where he sells essentials for repairs and construction. He is a true serial entrepreneur who never tires of new ideas to empower his village.

Nassou Oumar in front of his resturant in Djoliba

The refrigerator is an important asset in Nassou's restaurant

More Productivity and Opportunities Through Sustainable Electricity – Nassou Shows the Way

We meet Nassou for our interview at his restaurant. Nassou is known throughout Djoliba for his delicious fried chicken and when we get the chance to try one of the infamous chickens after the interview, we understand why.

Currently, Nassou only uses electricity from Africa GreenTec for his restaurant, which he opened just four months before our interview. Since he started getting electricity from Africa GreenTec, Nassou's restaurant has been full of guests, especially in the evenings:

It's crazy! My shop has become the most popular meeting place in the village after only four months! But I understand why, it’s because I have something to offer to people. To be able to entertain people, I bought a TV where my guests can watch football matches, for example. I also have my stereo on every night and people love to sit together in the evening with good Afrobeat music and eat and drink together. And it's not too hot in my shop. With the fan I recently bought, my guests at least get a little cooling from the heat outside.

Nassou Oumar

In addition, Nassou can keep his shop open longer in the evening. His guests are able to stay despite the darkness because he now also has light in his restaurant in the evening. Due to the attractive features his restaurant offers, Nassou can hardly save himself from guests. Moreover, thanks to word of mouth, the news of his fried chicken speciality has spread quickly and everyone wants to see the new restaurant and its owner for themselves.

With the increased income from his restaurant, Nassou could afford to hire more staff and currently employs six people in his restaurant. He has created jobs in his village, which is why people are additionally grateful to him and appreciate him.


Sustainable Agriculture As a Second Mainstay

His livestock farming is also going well. He currently has about 30 cows, 15 sheep and 750 chickens. Since 2010, Nassou has repeatedly taken part in training courses on livestock breeding and uses the expertise he has gained to raise his animals in the best possible way. Good treatment of his animals is very important to him. Once a day, he goes to visit his animals in the field and makes sure that everything is in order.

In addition, he operates an incubator in which he breeds his chickens. He currently operates this incubator with his own solar panels, as Africa GreenTec is currently unable to provide electricity in Djoliba 24 hours a day. However, this is essential for the incubator, because if the eggs are not irradiated with light around the clock, they will not hatch.

Besides chickens and eggs, he also sells ground maize. Nassou has a mill with which he processes the coarse maize into flour. There is a high demand for maize flour and he always finds customers who buy it from him by the kilo.

Nassou also raises sheep

The incubator requires power throughout

This is what I am proud of! I am active and want to make a good life for myself and my family through my work! Furthermore, I want to create an impact in my village and give something back to my community. Without electricity, my ideas cannot be implemented, so electricity is the beginning of everything for me. I want to help the village by starting businesses and creating jobs. In entrepreneurship, I experience independence and self-determination myself and that is very important to me – at the moment, I couldn't be better off. 10 years ago I was already in Morocco and wanted to go to Europe. If someone offered me to move to Paris today, I would turn it down – I have everything here!


Prospects for the Future

Nassou still has some plans for the future. He wants to buy several freezers for his restaurant to be able to store the chicken meat better and longer. He also plans to expand his livestock breeding. Furthermore, he wants a delivery van to be able to sell his products & goods further away. He would like to have electricity that runs around the clock. We have often received this feedback from our customers. We are therefore already working on innovative storage options and concepts to make this possible in new and existing ImpactSites.